Building your Opt in List. Are you successful with your Internet business? Just by having a website will not be enough to succeed in business, it will take some promotion and some research..
The key to Internet marketing is to get noticed, a good way to do this is to build an opt-in list. Basically, an opt in list is a list of email addresses of people who have agreed to receive information from your business.
“Opt in” just means that you have their permission to send to them whatever info, updates, newsletters, brochures, or promotions that you want to send and share. It is very important that you have people's permission first before you send them any information at all, because unsolicited emails are regarded as spam, and spamming is an illegal activity online.
you also have to give people an immediate opt out link in every case before you start.
Let's put it this way.. Just because you've got my email, added me on Social media, LinkedIn, Facebook or Twitter it's really not o.k for anyone to send me an opportunity or sales pitch.. or because I'm a friend of a friend of someone who you've contacted you don't know who I am at all.. Yet :)
Personally I'm looking for someone who understands what I'm interested in and the only way you're going to find out who I am and what I really want and need is to build a relationship first. By creating an opt in list, you will be able to build a relationship with your new contacts and keep in touch with your previous buyers and at the same time boost your sales
Only because you have built up trust with your audience, they are interested in what you have to offer. So, if you would like to know how to build one yourself, here are some tips that could be useful. 1. Decide on your niche market or your target market. It is really essential to to know your target market in order to focus on information that can help someone else. It would be really confusing for you and your market and very time consuming if you build an opt in list with no particular market in mind. Moreover, having a niche market brings more focus on your marketing campaigns and gives better results because you have directed your emails to people who are already interested in your subject. 2. Be sure that your selected target market is available in the Internet as your opt-in list will be directed towards your online market with your email campaigns so it's important to make sure your target market will be available online. 3. Verify if your chosen target niche is income-generating first. You can verify income-generating potential through search engines, wherein you will find some paid ads related to the keywords you have searched.
This would basically mean that if somebody is willing to pay to advertise focusing on the same target market that you have in mind, chances are, you will be able to reap positive results, but you can do this by taking time to research for free...
Have a look at your niche market keyword on the first page of Google.. you can look at the website and bring up page info that will show you where people have placed their back links and also see which key words people are already targeting before you start wasting money on competing keywords. 4. Generate solutions to the problems of your target market by using Internet forums by searching for questions and problems that people are facing and finding the solutions to those problems. Using this kind of research will initiate the underlying solutions that will answer most of your target market’s problems. Through their posts and threads, you will be able to identify your target market’s problem and will be able to come up with your own solution. it's useful for your opt in list. You can send newsletters that allow you to promote your products when you can fulfill a need and it can generate income for you. The money really is in the list that’s why most businesses consider building an opt in list before any other activity. Start by working out specifics, what is your niche?
How can you help others and provide value by sending them information that will provide a solution to their angst..
And give it away.. the returns are worth every effort you put in,
in preparation first.. And always remember..
Each person you encounter is an individual with their own agenda, their own hopes and fears, their own quirks and weaknesses.
YOU already have the solution and the knowledge to help someone with something that you have overcome, learned, have experience with already, a hobby an interest, a point of view that might also interest me.. What is it?
The cruelest opt out forms.. I found some of these very funny.. :P
http://cruelestoptouts.tumblr.com/